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Social Media Strategy for Small Business
As a business owner, it's important to have a strong online presence in order to reach your target audience and drive sales. Social media is a powerful tool for helping you to achieve this; and platforms like Instagram and TikTok play an extremely important role in helping you do just that. However, when we think about creating content for social media, nowadays, you hear a lot of talk about ‘going viral.’ And while yes, having a viral post can absolutely help you to drive t

Adriana Leos
Mar 28, 20235 min read


Attention spans are getting shorter and it's because of social media
You may recall the Facebook whistleblower, Frances Haugen, who disclosed tens of thousands of documents of Facebook's own research reports to Congress and later testified before the Senate Commerce Committee. In this hearing , she came forward with several internal reports and documents from Facebook, indicating that the company knows that their platforms (particularly Instagram) have a serious negative harm on mental health, especially on a significant number of teens and c

Adriana Leos
Mar 28, 20236 min read


Social media is killing creativity
Social media and artificial intelligence (AI) have become integral parts of our daily lives, and they have undoubtedly brought many...

Adriana Leos
Mar 28, 20234 min read


Why we all need to be more intentional with social media
Do you often find yourself mindlessly scrolling through Instagram (or any platform with a recommendation-based algorithm)? Scrolling for...

Adriana Leos
Mar 28, 20234 min read


What is 'mindful marketing'?
We are two millennials who have had experience to know what it was like to live without technology and a screen constantly in our faces...

Adriana Leos
Mar 27, 20234 min read
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