As a business owner, it's important to have a strong online presence in order to reach your target audience and drive sales. Social media is a powerful tool for helping you to achieve this; and platforms like Instagram and TikTok play an extremely important role in helping you do just that. However, when we think about creating content for social media, nowadays, you hear a lot of talk about ‘going viral.’ And while yes, having a viral post can absolutely help you to drive t