The digital marketing landscape is constantly evolving, and SEO is no different. The rise of generative AI search and changes in user behavior are forcing us to rethink our traditional SEO strategies. So, in this blog, we will explore some of these changes and provide you with some actionable steps to help you and your business stay ahead of the curve. The Rise of Generative AI Search Generative AI search engines like Google's AI Overviews are fundamentally changing how use